Say hello to the bra Refinery29 calls a "game-changer for luxury lingerie".
Designed to give you the incredible support of a sports bra, with the look and feel of an every day smoothing contour bra, the London X Back is the bra you've been dreaming about!
After surveying hundreds of women to find out how we could make their everyday bra even better, we found that the same issues kept emerging:Â
Bra straps that fall off your shoulder
Hard to reach strap adjusters
The need for REALÂ all-day comfortÂ
So from there we went to work designing the London X Back Bra, with the solutions built in!
This signature GIAPENTA piece includes a classic front closure and front adjusting straps allow you to more easily adjust your bra for the perfect fit.
The real secret behind the amazing fit of this bra comes from the patent-pending cross-back design that keeps shoulder straps secure and in place. And just like that, bra straps falling off you shoulder are now a thing of the past!
This innovative bra also features smoothing side wings and silky soft jersey for amazing comfort & delicate shaping. Its all in the details and this bra has it all.
Lined with TempPro® performance fabric that proactively regulates your body temperature, the London X Back will keep you cool & comfortable all day long. From running out on a hot summer afternoon to coming into a cold air conditioned room, it'll keep your temperature perfectly balanced. Long days are an absolute breeze in this bra!
And the feedback from our crew has been incredible. Shop the London X Back available in black and nude, and experience your new favorite bra today!Â
A SPECIAL WINE DOWN WEDNESDAY WITH OUR CREW!
We popped up at one of our favorite local spots, the Sapphire Seahorse Boutique, for their Wine Down Wednesday event and had too much fun! This gorgeous, chic new store is nestled in the heart of Fort Lauderdale, Florida and is a must see shopping dest...
Shop GIAPENTA In Sag Harbor
Your favorite GIAPENTA styles are now available at Relax in Sag Harbor! This gorgeous boutique is the perfect place to shop in the heart of the Hamptons.
Stop in the beautifully curated store known for its personal service and shop some of our most buzzed about piece...
Labor Day Weekend Is Here And We Couldn't Be More Excited!
It's officially an Out Of Office weekend and we're celebrating with a MAJOR giveaway.
Enter for your chance to win the stunning Rio Balconette & Cheeky!    Â
Head over to @giapenta on Instagram and follow the steps in today's post. ...
Follow our GIAPENTA babes as they take over summer hot spots Pairs, Santorini & more!Â
It has been one EPIC summer! Our girls have been jet setting all over the globe and taking their favorite GIAPENTA pieces with them. Travel along with some of our faves - Carly @light.travels and Taylor @ta...
Hello Miami!
GIAPENTA popped-up at Cowshed, the rustic luxury spa at the Soho Beach House in Miami Beach. Our dream locale and favorite home away from home!Â
The shopping event featured the full line of luxury lingerie & ready to wear for our babes to shop IRL. An absolute favorite of the da...
Heat Up Your Summer StyleÂ
It's official, summer is in full swing! But, before you grab those sunnies and head to your next pool party, we're rounding up the hottest new styles that will leave you feeling cool & comfortable. All. Summer. Long.
The Hot List:
The Rio Set. That perfect shade o...
Heat up this holiday weekend with a little red, white and GIAPENTA blue!
We're picking out our favorite July 4th styles just in time for the long weekend. So grab a mojito and start shopping because any purchase of $50 or more from now through Wednesday, July 5th gets your a FREE Kavala Lace Thon...
From AM to PM
GIAPENTA's new collection was made for everyday. We hand-selected the most buttery soft fabrics, like ultra comfortable modal and breathable mesh, to bring you lingerie that you will truly want to live in.Â
We're breaking down some of our favorite pieces that will have you feeling c...
Beautifully Designed Lingerie + High-Tech Performance FabricsÂ
The wait is finally over loves! We are so excited to share our innovative, luxury lingerie collection with you, launching worldwide today! We've thoughtfully designed each piece with the modern, on-the-go woman in mind.Â
GIAPENTA...
