GIAPENTA was built on the voices of YOU.
Unlike many bra brands that start by blindly designing, we started by listening to what smart women were saying about their intimates — their likes, their dislikes, their wishes and their issues.
LISTEN + LEARN
The first thing we learned is that standard fabrics simply wouldn’t cut it.
So we brainstormed and searched until we found temp-controlling material, originally developed for NASA to regulate body temperatures in spacesuits and developed (and trademarked) it exclusively for intimates -- Houston, we have a solution! Then we hit the engineering room to craft a strap style that truly was slip-proof (you better believe we patented it).
Next up on our list was refining all the small things (*starts singing blink 182*) — like front-adjusting straps, full coverage cups, subtle-shaping side-wings — we studied every little detail to a science!
And finally, we needed to wrap up all of our function-focused features in beautifully designed lingerie that would make the very women who inspired us — yeah, you! — look and feel absolutely beautiful.
IN THE BEGINNING
When people think about lingerie + intimates — they tend to think about beauty (lace, rich colors, barely-there designs), or comfort (skin-colored, large, + functional); they don’t think about how science can unite the two. And that was exactly what we set out to do with Giapenta. As women we multi-task all day (and night) so why shouldn’t the pieces closet to our bodies, like intimates, do the same?
The answer to this wasn’t easy. We brainstormed, called on our community, went to the labs, and really had to “think outsides the b(r)ox). The result? A collection of powerful, multi-tasking, full-coverage bras, bodysuits, and underwear featuring our temp-controlling fabric (originally developed for NASA, exclusively designed for intimates by Giapenta), community-requested (and tested), features like front-adjusting + slip-proof straps, and truly beautiful, feel-good feminine styling. We’re really proud of how we used our brains to better our busts/bras.
Forever working for you,
OUR FOREVER PROMISE
We used a lot of female brain power to build a better line of bras and intimates that we’re really proud of — but that doesn’t mean we’re kickin’ back and relaxin’...
Giapenta loosely translates to the greek word for FOREVER, and it’s our name because we’re committed to continue to innovate and design in the pursuit of perfection FOREVER. So keep talking! Have “crazy” idea? Share it! Discover a cool style you think could be better — challenge us? No idea is too small or too great.
Inspired by community, backed by science, built for life #GiapentaForever